Cartoon Produces New Wine Brand

In what amounts to a reverse product placement, a fictional wine depicted in the animated Disney/Pixar movie Ratatouille is scheduled to go on sale at Costco stores in 18 states next week. The chardonnay, 2004 Ratatouille, was produced from grapes from the Chateau de Messey in the Burgundy region of France. Reporting on the deal, Bloomberg News commented, "This licensed bottling ushers in what may be a whole new trend for wine and the movies." The wire service observed that the 2004 movie Sideways is credited with doubling sales of California pinot noir.




26/07/2007


Contactmusic

Tags: Disney - Pixar - Sideways

Advertisement

More Disney

'Frozen' Attractions To Be Built In Disney World Florida

Disney World Florida will be getting the Frozen treatment when a section of the park will feature a whole new series of attractions based on...

Epcot Is About To Get ‘Frozen’ As Disney Announces New Theme Park Attraction Based On Hit Movie

It was only a matter of time before Disney increased the presence of Frozen at its theme parks and it seems Epcot is to become...

Disney Goes to War with Deadmau5 over 'Mickey Mouse' Ears

The Walt Disney Co has filed an objection to musician Deadmau5's use of stylized ears, claiming they are too similar to its iconic signature logo....

Disney To Follow 'Frozen' with Short Sequel in 2015

Disney is keen to capitalize on the monumental success of the Oscar-winning 'Frozen' - now the biggest grossing animation in history - and will release...

Advertisement

Disney And LucasFilm Team Up Again For 'Star Wars' Game

Lucasfilm and Disney have teamed up once more, this time for a tablet-based computer game entitled Star Wars: Commander. The new game was released on...

'Frozen' Director Jennifer Lee Unsurprisingly Snaffled for 'A Wrinkle in Time'

After the monumental success of Frozen - now the biggest animated movie of all time - and the impressive box-office of Maleficent, writer and director...

'Pirates of The Caribbean 5' Is Coming in 2017 - Whether You Like it or Not

Disney has confirmed that Pirates of Caribbean: Dead Men Tell No Tales will be released on July 7, 2017 – a six-year gap between franchise...

After 'Planes: Fire and Rescue', What Future Disney Animations Are We Looking Forward To?

This weekend Disney’s Planes sequel Fire and Rescue hits theatres, the animation is a spin off of Pixar’s successful Cars series, but has been produced...

Advertisement

Comments

Disney Newsletter

Subscribe to this news alert service to receive news and reviews on Disney

Unsubscribe | Unsubscribe All