Cannes Market Tosses Out Screeners; Substitutes Online Video

The Cannes Film Market, which is held annually in conjunction with the Cannes Film Festival, plans to replace traditional DVD screeners with a broadband video-on-demand (VOD) tool this year through its cinando.com website, Executive Director Jérôme Paillard announced today (Thursday). Paillard said in a statement that the VOD tool, Vizumu Pro, amounts to "a cost effective way to provide instant delivery, control of viewers permissions, traceability of viewings, high level of security as well as eliminating shipment costs." The tool was developed by London-based Arts Alliance Media, whose CEO, Howard Kiedaisch, said in a statement that sellers at the Cannes Film Market will be able to "benefit from the ease of digital distribution, and make their content available instantly anywhere in the world."


22/03/2007


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