Bruno Mars - Bruno Mars hard to market

Bruno Mars' eclectic sound makes him difficult to market.

The 'Locked out of Heaven' hitmaker struggled to get a deal early in his career because record companies didn't know where to target his eclectic sound.

He said: ''That's been the struggle since I started. That was why I couldn't get a deal, that was why a lot of record executives said they didn't know how to market me, because who do they market it to?

''Is it young fans? Is it old fans? Is it urban music? Is it rhythmic music? Is it pop music? Is it rock music? They didn't know what lane they could push the brand to.''

The wide spectrum of influences might surprise fans of the 27-year-old singer's debut album 'Doo-Wops & Hooligans,' but he's always wanted to widen his scope, and is more comfortable with the sound of his second album, 'Unorthodox Jukebox'.

Bruno revealed: ''Being influenced by doo-wop on my first album - with classic love songs, 1950s, my love for that - the pompadour, the suits - I have a passion for that era. But that's not everything that I listen to. That's just something that heavily influenced me when I was a kid.

''[The new album] is more of me. This album is more the whole of everything I love, the music I love to dance to, the music I love to listen to with my girl; good music that I just want to sing. Things that I want to say that I've always wanted to say.''


Contactmusic

Tags: Bruno Mars

Advertisement

More Bruno Mars

From Bruno Mars To Lady Gaga: Ten Celebrities Who Have Changed Their Names

What’s in a name? Well for some celebrities things might have been very different if they hadn’t have changed theirs. Think Stefani Germanotta sounds like...

'Rio 2': Critics Squawk Their First Verdicts On The Colourful Kids' Comedy [Trailer]

Don't you know about the bird? Well, Spix's Macaw to be precise and a new kids' movie that's bound to get you feeling in the...

Will 'Rio 2' Soar, Or Will It Fall Victim To The Curses Of The Sequel?

It's common knowledge that a sequel has to be more spectacular than the film that came before it, which is one of the reasons people...

Rio 2 Movie Review

After the snappy, clever 2011 original, this sequel feels rather lazy by comparison: it's still visually colourful and sometimes witty, but the overcrowded story is...

Advertisement

Wireless Festival 2014 Brand New Acts Added To The Line-Up J. Cole, 2 Chainz Plus Many More..

Live Nation today announced a host of new acts confirmed to play across the Wireless Festival weekend. J. Cole, 2 Chainz, Knife Party, B.o.B,...

Cordless Rockers Red Hot Chilli Peppers Caught Out with Super Bowl Set

“Hang on a minute, their guitars aren’t plugged in to anything” an eagle-eyed Super Bowl viewer probably said somewhere in America. And he/she was right:...

Why Did The Red Hot Chili Peppers Play Air Guitar At The Superbowl? Bassist Flea Explains

Red Hot Chili Pepper’s bassist Flea has tried to end the controversy over the band miming their insturments during their Superbowl performance with Bruno Mars...

The Super Bowl Is Already Pushing Bruno Mars' Career To New Heights

Even before the Super Bowl show, Bruno Mars was a highly successful young performer – he wouldn’t have been invited otherwise. Though the typical football...

Advertisement

Comments

Bruno Mars Newsletter

Subscribe to this news alert service to receive news and reviews on Bruno Mars

Unsubscribe | Unsubscribe All