Bono's Red Campaign Overspends

Rocker BONO's charity campaign Red has been criticised for spending more money on marketing than it has raised to fight AIDS in Africa. The high-profile scheme, which was the brainchild of the U2 rocker, sees companies donate a percentage of their profits from Red-branded products such as iPods, clothing and credit cards to the charity fund. Red allegedly spent $101.4 million (GBP52 million) on advertising, making only $18 million (GBP9 million) for AIDS and HIV treatment. But the company's CEO BOBBY SHRIVER has defended Red's spending, saying, "(The $18 million donated) is five times the amount given to the Global Fund by the private sector in four years."


Contactmusic

Tags: Bono - U2


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