A theme park to honour the lucrative Bollywood film industry will open in India in three years time. The enormous park will boast famous film sets, shoots and simulator experiences and will be built in Mumbai for a 2010 opening. A spokesperson for park developers Percept Holdings says, "Bollywood is what the Indian masses turn to for entertainment... Bollywood accounts for over 40 per cent of the total revenues of the overall Indian film industry, but there is no organised format or means to consume this experience."