Blake Lively - Blake Lively joins Gucci's Chime For Change campaign

Blake Lively has joined Gucci's Chime For Change campaign.

The 'Gossip Girl' star, Halle Berry and Zoe Saldana are just three of the famous faces to have signed up to appear in the fashion giant's new viral video to raise funds and awareness of women's issues globally.

The Hollywood stars join ambassadors and co-founders of the campaign, Beyoncé Knowles, Salma Hayek and Gucci's creative director, Frida Giannini.

Katy Perry, Jada Pinkett Smith, Freida Pinto and Olivia Wilde also feature in the new video, which showcases the importance of education, health and justice - ''three of the most powerful tools a woman can have to help change the world''.

Beyoncé recently explained: ''Our goal is to call for change for girls and women in the loudest voice possible.''

The Italian fashion house are making a name for themselves with their charitable work of late, also unveiling the new Gucci Timepieces and Jewellery's UK Music Fund project earlier this month.

As well as launching a limited-edition watch, boasting the engraving Gucci Music Fund, the company are giving career-boosting opportunities to young British music talent.


Contactmusic

Tags: Blake Lively - Halle Berry - Zoe Saldana - Beyonce Knowles - Salma Hayek - Katy Perry - Jada Pinkett-Smith - Freida Pinto - Olivia Wilde


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