Beyonce Knowles - Beyonce Knowles Releases Sensual Perfume

Beyonce Knowles wants women to experience "sensuality" when wearing her new perfume.

The 29-year-old singer created her second fragrance Heat Rush - the follow up to Beyonce Heat - with the idea that she wanted her female fans to feel sexy whenever they put it on.

She explained: "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It's feminine and sexy, fresh and beautiful."

The perfume - which has a floral bouquet and hints of honey amber and musk - follows on from her debut fragrance which the 'Halo' hitmaker revealed "empowered" her without taking away her femininity.

She said: "I wanted this to be something that made you feel like you could conquer anything, and take over the world.

"Strength was something important, because a lot of my songs I write for my women, to empower them.

"When I spray it I feel feminine, I feel like a woman. I can leave a lasting impression."

The singer, who has previously been the face of both Giorgio Armani's Emporio Diamonds and Tommy Hilfiger's True Star, has previously revealed she has her own method of testing out her new scents.

She said: "Coty has their own testing, but that was my testing! The fans loved it. They were like, 'I love that, I'm getting that, why isn't it out right now? I need it!'"


Contactmusic

Tags: Beyonce Knowles - Giorgio Armani - The Feeling - Tommy Hilfiger

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