Arrested Development: How Can Season Four Live Up To The Publicity?

In what is probably one of the most anticipated television moments to happen in recent memory, Arrested Development will make its long-awaited return to the small screen (in particular the computer screen) by the end of May. As such, the cast and crew have been hard at work whipping up even more publicity in the shape of interviews, banana stands and as many in-jokes and double entendres you can throw in a pot and make into a stew being thrown around the web.

The Bluth's famous banana stands have got to be one of the best marketing ploys by a film or TV show to date, and if the new season gains enough momentum then hopefully they will become a regularly marketed item (please God!). Recently at the Columbus Circle banana handout in New York, show producer and narrator Ron Howard and everybody's favourite beefcake Terry Crews - who will be appearing in the new series - the mixing of stars and the public typified just what makes the show so good. As Crews explained, "You really feel like they're members of your family, and that's what makes it so funny. Because you recognize all the dysfunction, even in yourself."

As well as giving out frozen bananas (we're a little disappointed that no hot ham water stands were erected), the show's creators have kept strong with their greatest ally of all; the internet. The little Easter eggs posted around Netflix (blue hand prints etc) and in particular the mock Tobias websites have kept us going until d-day. In case you haven't seen it yet, please, please check insertmeanywhere.biz (you wont regret it).

This is really the tip of the iceberg in terms of what the cast and crew are doing to whip-up support and anticipation for the show, not that it needed it to begin with. When the show premieres on Netflix on May 26, it will continue a potential trend that the website began with House of Cards. Either that or we may have one of the biggest mistakes to happen to TV since the show was taken off air by Fox in 2006.

Mitch Hurwitz
If Mitch Hurwitz fails to make season four a success, there's always money in the banana stand


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Tags: Arrested Development - Ron Howard - Terry Crews - Jason Bateman


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