Apple Planning To "Rent" Movies Online
Apple has been quietly signing deals with the major studios in whichthey have agreed to allow their movies to be downloaded on computers or video iPods for one-time-only viewing, several online technologywebsites reported today (Tuesday). Apple Chairman Steve Jobs isexpected to announce the deals during a keynote address to theWorldwide Developers Conference next month. According to ThinkSecret.com, a website that claims to provide inside informationon Apple, the deal marks a rare setback for Jobs, who has battled thestudios to allow cheap downloads of movies that consumers would own,not rent. The website said that the movies will be coded with a datestamp that would either limit the number of playbacks or allow themovie to be viewed an unlimited number of times for a predeterminedduration.