Rocker Andrew W.K. has signed on as the face of a new sanitary sex wipes product.
The grungy She Is Beautiful hitmaker will serve as the unlikely spokesperson for Playtex's Fresh + Sexy wipes, which are designed for use by men and women before and after sex.
In a statement, the rock star says, "Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!"
A representative for the firm adds, "This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes."
Playtex bosses are hosting a Fresh + Sexy launch party at the South by Southwest festival in Austin, Texas, next week (begs11Mar13).
'The Now Now' will be released on June 29th, and two new teaser tracks have appeared - 'Humility' and 'Lake Zurich'.