Andrej Pejic - Andrej Pejic, Male Model, Wears Bra In Controversial Ad

Male model Andrej Pejic is the talk of the fashion world today (December 14, 2011) after featuring in an ad campaign for lingerie label Hema in which he models a push-up bra. The androgynous 20-year-old promotes the discount store's new 'Mega Bra' in a series of adverts that are certainly causing a stir.
The modelling star, who is also pictured in two figure-hugging dresses, became a trending topic on Twitter as the images began to circulate earlier this week. One user quipped, "That Hema campaign is brilliant: Andrej Pejic sporting a push-up bra?! If a man looks good in that bra, it must be good stuff". Born in Bosnia but raised in Australia, Pejic has risen to become one of the world's most in-demand models, thanks to his androgynous good looks and slim frame. He regularly takes to the catwalk in womenswear and closed Jean Paul Gaultier's haute couture bridal show in a see-through wedding gown, according to the UK's Daily Mirror. Reaction to the pictures has been overwhelmingly positive, with Pejic's agent Joseph Tenni telling Frockwriter, "It's revolutionary. I've never known a man to do a womens' lingerie campaign before".
Andrej's photo-shoot may be making the headlines, but he's not the first androgynous model to appear in high profile campaigns modelling clothes for both genders. Canadian star Marcel Castenmiller and Japanese-American model Jenny Shimizu have appeared in similar ads.


Contactmusic

Tags: Andrej Pejic - Jean Paul Gaultier


Editors Recommendations

President Barack Obama And Wife Michelle Honor Late DJ Frankie Knuckles In Open letter

President Barack Obama and his wife, Michelle, have paid tribute to the late Chicago DJ...

President Barack Obama And Wife Michelle Honor Late DJ Frankie Knuckles In Open letter

We Still Don't Know When Letterman Is Leaving "Late Show" And Neither Does Stephen Colbert, Apparently

Stephen Colbert will be taking the reigns of the Late Show from David Letterman in 2015...

We Still Don't Know When Letterman Is Leaving

Neil Patrick Harris Rants At Fan During 'Hedwig' Show, But Was In Character The Whole Time

The 40 year-old actor's recent Broadway performance of 'Hedwig and the Angry Inch'...

 Neil Patrick Harris Rants At Fan During 'Hedwig' Show, But Was In Character The Whole Time

Moogfest 2014 Gets To The Heart Of Electronic Music With Shows From Kraftwerk And Pet Shop Boys

Moogfest begins in just a few short hours; here's what you have to look forward to.

Moogfest 2014 Gets To The Heart Of Electronic Music With Shows From Kraftwerk And Pet Shop Boys

Snoop Dogg Gives Brian Williams' Rap Of 'Gin And Juice' The Thumbs Up

Don't worry Brian Williams, Snoop Dogg doesn't mind your questionable rendition...

Snoop Dogg Gives Brian Williams' Rap Of 'Gin And Juice' The Thumbs Up

Tori Spelling And Dean McDermott Work Out Their Issues In New Promo For "True Tori"

Tori Spelling and Dean McDermott’s marital troubles are no secret, thanks to their reality...

Tori Spelling - Tori Spelling And Dean McDermott Work Out Their Issues In New Promo For

Iggy Azalea: Fans sexually assaulted me at shows

Iggy Azalea was forced to quite crowd surfing after allegedly being sexually assaulted by fans...

Iggy Azalea - Iggy Azalea: Fans sexually assaulted me at shows

From Bruno Mars To Lady Gaga: Ten Celebrities Who Have Changed Their Names

What’s in a name? Well for some celebrities things might have been very different if they...

From Bruno Mars To Lady Gaga: Ten Celebrities Who Have Changed Their Names

Lindsey Vonn And Elin Nordegren Are "Close Friends" In Hatred U-Turn

Lindsey Vonn and Elin Nordegren have finally settled their differences after months...

Lindsey Vonn And Elin Nordegren Are


More recommendations

Comments

Andrej Pejic Newsletter

Subscribe to this news alert service to receive news and reviews on Andrej Pejic

Unsubscribe | Unsubscribe All