Andrej Pejic - Andrej Pejic, Male Model, Wears Bra In Controversial Ad

Male model Andrej Pejic is the talk of the fashion world today (December 14, 2011) after featuring in an ad campaign for lingerie label Hema in which he models a push-up bra. The androgynous 20-year-old promotes the discount store's new 'Mega Bra' in a series of adverts that are certainly causing a stir.
The modelling star, who is also pictured in two figure-hugging dresses, became a trending topic on Twitter as the images began to circulate earlier this week. One user quipped, "That Hema campaign is brilliant: Andrej Pejic sporting a push-up bra?! If a man looks good in that bra, it must be good stuff". Born in Bosnia but raised in Australia, Pejic has risen to become one of the world's most in-demand models, thanks to his androgynous good looks and slim frame. He regularly takes to the catwalk in womenswear and closed Jean Paul Gaultier's haute couture bridal show in a see-through wedding gown, according to the UK's Daily Mirror. Reaction to the pictures has been overwhelmingly positive, with Pejic's agent Joseph Tenni telling Frockwriter, "It's revolutionary. I've never known a man to do a womens' lingerie campaign before".
Andrej's photo-shoot may be making the headlines, but he's not the first androgynous model to appear in high profile campaigns modelling clothes for both genders. Canadian star Marcel Castenmiller and Japanese-American model Jenny Shimizu have appeared in similar ads.


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