Justin Bieber - American Music Awards Endures Lowest Ever TV Ratings

With Justin Bieber, MC Hammer joining Psy on stage and Stevie Wonder paying tribute to the late Dick Clark, The American Music Awards was supposed to be a huge televisual event, but not many people switched on to watch it.

We say 'not many', but Sunday's ceremony and performance show broadcast live on Walt Disney Co's ABC television was watched by an average 9.5 million viewers. Still, that's down from 12 million in 2011, and represents the worst return in terms of viewership in the show's history. Perhaps more importantly, the show dropped 21 percent of its viewers compared to last year in the much coveted and key 18-49 demographic most prized by advertisers, who fund the networks with their big bucks. The reason of this could be because it was up against football, which brings in huge figures, and ABC said the telecast was the top TV show of the night with women and teens.

The night also saw a touching tribute to the show's creator, Dick Clark, who created the American Music Awards as an alternative to The Grammys. Ryan Seacrest said of Clark, "Dick loved the power of music and its ability to create pure joy." Stevie Wonder, a great friend of Clarks, said, "I remember his friendship and his kindness. I remember his love for music and his love for people. I challenge you, you as communicators, leaders, politicians, spiritual leaders: Put your love first like we musicians put our music first... Then we can be jamming until the break of dawn," The Washington Post quoted him as saying. 


Contactmusic

Tags: Justin Bieber - Stevie Wonder - Ryan Seacrest

Advertisement

More Justin Bieber

Justin Bieber Finally Confirms His Relationship With Selena Gomez Is Back On

Justin Bieber has confirmed he and Selena Gomez are officially back together.Justin Bieber at the Amber Lounge 2014 Gala in Monaco in May 2014.Read More:...

'We Let Them Have That One': Taylor Swift And Selena Gomez Laugh Off Feud Rumours

As the press speculate over Taylor Swift's alleged feud with Katy Perry after a recent comment she made regarding a new song, the 'Shake It...

Justin Bieber Arrested AGAIN, Blames Paparazzi

First people were cooing over photos of Justin Bieber back together with on/off sweetheart Selena Gomez, now he's up to his usual tricks and bad...

Justin Bieber Arrested And Charged With Assault after Crashing ATV In Canada

Justin Bieber's legal problems seem to be never ending. The 20 year-old megastar had another run-in with the law this past weekend after he was...

Advertisement

Justin Bieber Secretly Loves "Sad Cowboy Hat", Takes Selena Gomez On Romantic Horse Riding Break

Justin Bieber returned home to Canada on Thursday (28th August) and enjoyed a short holiday with his girlfriend Selena Gomez.The couple photographed together in 2011...

Justin Bieber Shares Selfie With Selena Gomez - Can We Count Them As Official Yet?

Justin Bieber uploaded a selfie of himself with Selena Gomez on Instagram earlier today (28th August) which has prompted yet more speculation about the nature...

Justin Bieber References Princess Diana Whilst Bemoaning Paparazzi On Twitter

Justin Bieber was involved in a minor car accident on Tuesday (26th August) when a photographer's car collided with the back of his red Ferrari.Justin...

Suge Knight ‘Injured’ After Shooting At Pre VMA Party Hosted By Chris Brown

Music producer Suge Knight has reportedly been injured after a shooting at a pre-VMA party in Los Angeles, hosted by singer Chris Brown. Witnesses say...

Advertisement

Comments

Justin Bieber Newsletter

Subscribe to this news alert service to receive news and reviews on Justin Bieber

Unsubscribe | Unsubscribe All