Alice Temperley Says New Store Is Perfect Timing

Alice Temperley Says New Store Is Perfect Timing

Alice Temperley says the time is right for her to open a flagship store.

The designer's label Temperley London is opening its first ever flagship store in London's Mayfair this November and she says the timing couldn't be better.

She said: ''It just felt like the right time to enter a new phase of expansion. It's an important time to be in Britain and after 10 years we felt that we really needed a flagship. The recession slowed us down a little, but we're much more solid now about our plans and the future. It's something I've wanted to do for a long time and it was important to me to be more central and to be able to show the world what we've been up do. It's nice not to feel hidden.''

Alice says she's working hard on the interior of the new store as she wants to get it just right.

She added to vogue.co.uk: ''I'm working with friend to create lots of hand-paintings. We'll be redesigning the rails but a lot of it will be designed from scratch. It'll have a French salon feel with a decorative twist. There will be an opening party nearer the time and a private dressing area too. I'm really so excited.''