Ali Hewson believes EDUN's collaboration with Diesel is ''thoughtful and sexy'' and thinks teaming her ethical fashion label with the designer brand is a perfect combination.
Ali Hewson believes EDUN's collaboration with Diesel is ''thoughtful and sexy''.
The two companies have teamed up for a 25-piece ethical collection, Diesel + EDUN - which is all manufactured with Concervative Cotton Initiative (CCI) cotton from Uganda and modelled by African 'trailblazers' - and the designer thinks ethical fashion has changed a lot since she launched her company in 2005.
She said: ''Both ethical and sustainable fashion have come a long way from when we first launched EDUN in 2005. At the time there were very few people doing it with a design focus in mind.
''We knew that fashion is the 'want' business not the 'need' business, so great design is key.
''The Diesel + EDUN collection is thoughtful, sexy and it's 100 per cent made and sourced in Africa. That's how we want to keep moving forward.''
Ali - the wife of U2 frontman Bono - thinks the collaboration is ideal as EDUN have a ''big voice'' in ethical fashion and Diesel allows them to take that out on a wider scale.
She told Grazia magazine: ''At EDUN's inception, we always intended to collaborate with other businesses. We are a small company, but we have a big voice.
''We want to encourage more business growth and trade with the people of Africa.
''Also, as a small company we only produce small quantities, but with Diesel, we have an opportunity to create a volume of pieces and, hence, more trade.''
This hilarious black comedy details the antics of an accidental serial killer portrayed by Robert Carlyle.
With their debut studio album 'The Way Back Up' set to drop this week on July 10th 2015 through Island Records.
A number of Bobbi Kristina Brown’s relatives have been banned from visiting her in hospice.
Ciara and Russell Wilson are dating but there’s been absolutely no funny business.