Alexander Wang - Alexander Wang is not under pressure

Alexander Wang will not be put under any ''unnecessary pressure'' in his new role as Balenciaga's creative director.

The designer was confirmed as the new helm of the French fashion house yesterday (03.12.12), following days of speculation, but Isabelle Guichot, chief executive officer of Balenciaga, wants him to have time to work out the direction he wants his collections to go.

She said: ''I don't want to put him under unnecessary pressure, so we will have to figure how we want to present. We will figure out together the pace of next year. It's an important transition for the brand.''

Isabelle says they chose Alexander - who replaces Nicolas Ghesquiere - because they wanted to bring a ''new vision'' to the brand.

She told WWD: ''We wanted someone with global thinking, a citizen of the world, and someone who could understand the digital world and the direction of fashion and retail tomorrow. It will be a new vision; a new understanding of the brand. The heritage of Balenciaga is so big. Just a part of it has been exploited, but obviously not all of it.''


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