Advertisers Now Spending As Much On Cable As On Broadcast Tv
08 May 2012
For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest "Advertising & Audiences Report" from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV rising 24 percent in just the past two years. Total expenditures for cable rose to $21.08 billion in 2011 versus $19.98 billion in 20110. Network TV spending actually declined a tiny bit to $21.28 billion from $21.18 billion in 2011.Advertisers spent $72 billion on TV ads over the past year -- making it easily the most preferred medium for their messages. By contrast, they spent $16 billion on magazines; $12 billion on newspapers; $7 billion on radio; and $6 billion on the Internet.
08/05/2012
Contactmusic
| Comment on this article |
Brad Pitt Recalls Drug Damaged Life Before Meeting Angelina 
![Fruitvale Station Stuns Sundance and Cannes, Next Stop The Oscars? [Trailer]](http://images.contactmusic.com/images/home/octavia-spencer-michael-b-jordan-melonie-diaz-cff-_3666599.jpg "Fruitvale Station Stuns Sundance and Cannes, Next Stop The Oscars? [Trailer]")
Comments