Many advertisers may be standing on the sidelines waiting to see whether the new administration's policies will encourage consumers to resume spending, but they have poured into CNN's sales offices to buy time for today's presidential inauguration. Advertising Age reported that two dozen advertisers are sponsoring the cable news channel's TV coverage and 18, its online coverage. The network acknowledged that it is hoping to capitalize on its strong showing during the election campaign and election night. Greg D'Alba, CNN's COO of ad sales, told AdAge "The election trail was more than any of us bargained for in many ways. Our brand became more, our coverage became more, the viewers became more and our users became more."

20/01/2009