Adidas Forced To Pull Jeremy Scott's 'Racist' Sneaker Line19 June 2012
Adidas Forced To Pull Jeremy Scott's 'Racist' Sneaker Line
Adidas have been forced to remove a new line of footwear from shops after an outcry over what was deemed to be a racist design by designer Jeremy Scott. The trainer itself is unremarkable, a laced basketball sneaker; however, attached to each one are what can only be described as shackles and chains, emblazoned with the Adidas logo.
The comments coming out against the shoes are that they're heavily linked to slavery, with a statement from Reverend Jesse Jackson echoing the thoughts of many. It reads, "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive."
As such, CNN reports that the company have been forced to issue their own statement, pulling production on the shoe. They said "The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace." Adidas are a company used to scrutiny over their products, with many criticising their alleged use of sweatshops in poor countries such as Indonesia.
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