Adele - Adele Snubs 'Shameful' Endorsement Deals

Chart-topping soul star Adele has vowed never to "sell out" by signing up for "shameful" endorsement deals.
The British singer has sold millions of albums around the world, but she has never used her fame to advertise products, and Adele is convinced she has made the right decision by turning down all the lucrative offers.
She tells Britain's Q magazine, "I think it's shameful when you sell out. It depends what kind of artist you wanna be but I don't want my name anywhere near another brand. I don't wanna be tainted or haunted."
Adele also refuses to sit down for hours of interviews and publicity work, as she doesn't want her fans to grow tired of seeing her on magazine covers, adding, "I don't want to be in everyone's face. I'm a big music fan and I get really p**sed off when it gets like that... and I don't want people to get like that with me."
The singer remains determined to go against her management team's advice by playing shows for smaller audiences, despite being offered a fortune to perform at London's 18,000-capacity O2 arena.
She adds, "We had three nights on hold at The O2 and I was like, 'I won't play a festival. You think I'm gonna play a f**kin' arena? Are you out of your mind?' I'd rather play 12 years at (small venue) the Barfly than one night at The O2! So I've made all those decisions and some people are pretty mortified. They think I'm mad."


Contactmusic

Tags: Adele

Advertisement

More Adele

Adele Album A No-Go for 2014, Music Industry Does a Little Cry

Adele will not release a new album in 2014, according to financial documents published by her record label XL. There had been rumours that the...

Adele Will Not Release New Album In 2014

Fans of Adele will be left hugely disappointed that the British singer has no plans to release a follow-up to 2011's '21,' which sold more...

Aretha Puts Diva On Top Of Diva

Known as one of music’s great divas herself, Aretha Franklin’s newest album of covers puts diva on top of diva as the Queen of Soul...

Ariana Grande And Iggy Azalea Are Conquering The World, One Billboard Record At A Time

Everything is coming up Ariana Grande these days, including a record that hasn’t been topped since 2012. Ariana currently has three songs in the Billboard...

Advertisement

One Direction Named Britain’s Best Selling Musical Export For 2013

It looks as if One Direction are now officially Britain’s biggest pop act, after the boy band were named 2013’s best selling artist. The band’s...

Mysterious Tweet Confirms Adele's '25', Plus 2015 Tour

Adele is reportedly preparing her third album - titled 25 - and will head out on an extensive tour in 2015. The World Music Awards...

So What Do We Know About Adele’s New Album?

It’s been two years since Adele released ‘Skyfall’ and frankly the music business misses her. But rumour has it, the singer could be about to...

"Unacceptable" Terms Of YouTube's Music Service Could Spell Mass Exodus For Indie Labels

Videos from independent music labels could start disappearing from YouTube in the coming weeks, as the website has reached an impasse in the negotiations with...

Advertisement

Comments

Adele Newsletter

Subscribe to this news alert service to receive news and reviews on Adele

Unsubscribe | Unsubscribe All