Adam Levine - Adam Levine Explains Celebrity Perfume Turn-around

Adam Levine Explains Celebrity Perfume Turn-around

Adam Levine ''hates'' celebrity fragrances, despite releasing one himself.

The 'Moves Like Jagger' singer took aim at perfumes designed by the stars in March 2011, when he tweeted: ''I also would like to put an official ban on celebrity fragrances. Punishable by death from this point forward.''

But after announcing plans for his own scent, fellow 'Voice' mentor Christina Aguilera wasted no-time pointing out the Hypocrisy, tweeting: ''Haha @AdamLevine. What a difference a year makes ... Welcome to the celebrity fragrance family!''

However, Adam insists he hasn't had a change of heart - he just thinks he can show others how it should be done.

Talking to People Magazine, the Maroon 5 singer explained: ''I know there's a stigma attached to it, a stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 per cent.

''I kind of thought to myself, 'Well I'm interested in fashion and there's a lot of things about it that could be really cool if done properly'. So I want to do a thing that's never done properly. That's my goal.''

His 222 scent will be available for both men and women when it hits the stores later this year.