Ad Buyers Question Nbc's Late-night Strategy

The recent hue and cry over NBC's decision to shake up its late-night lineup next year has left some ad buyers scratching their heads, Advertising Age indicated in its edition out today (Monday). In its headline, the magazine observes: NBC Fixes the Only Part of Its Schedule That's Not Broken: Late Night. Underlining that assessment, RJ Palmer advertising executive Marc Morse told AdAge: NBC is not No. 1 in morning, it's down in daytime and evening news, and struggling in prime time. Late night is its only advantage. ... I don't think they need to pre-sell the change a year-and-a-half in advance. Moreover, ad buyers contacted by the magazine noted, it's by no means certain that Jimmy Fallon will draw substantially more younger viewers than Jay Leno -- and they will certainly wait to see how the transition unfolds.



Contactmusic

Tags: Jimmy Fallon - Jay Leno


Editors Recommendations

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

The Cannes Film festival is sneaking up fast. The Oscars felt like they were 8 minutes ago...

Is The Cannes Palme d'Or Heading David Cronenberg’s Way for 'Map to the Stars'?

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

Next weekend's CounterPoint Festival will be the event's first year at a new 5000-acre site, featuring...

CounterPoint Festival 2014 To Feature Hometown Return of Outkast

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Superhero movies have been striving towards the almost unobtainable goal set...

'The Amazing Spider-Man 2' - Not Perfect, But Really, Really Fun

Ricky Gervais is "Hooked" on David Brent Again - Former Paper Merchant To Return

A return for David Brent has been mooted ever since the character was wheeled...

Ricky Gervais is

This Labor Day, Jay Z Is Bringing "Made In America" To Downtown Los Angeles

Jay Z and the Mayor of Los Angeles Eric Garcetti have announced that the rapper’s...

This Labor Day, Jay Z Is Bringing

Anna Wintour wants 'more exclusive' Met Ball 2014

The editor-in-chief of US VOGUE magazine is reportedly determined for the annual...

Anna Wintour - Anna Wintour wants 'more exclusive' Met Ball 2014

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

The comedy classic 'Mrs. Doubtfire' is reportedly set to return to the big-screen...

'Mrs Doubtfire' Sequel Will Be Made 21 Years After The Original

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Of Mice And Men premiered on Broadway last night, giving critics a chance to cast...

'Of Mice And Men' Brings Out Broadway Talents Of James Franco, Chris O'Dowd

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'

Sofia Vergara has been speaking about her nerves at shooting a ménage a trois with...

Sofia Vergara On Her Menage a Trois in Woody Allen's 'Fading Gigolo'


More recommendations

Comments

Jimmy Fallon Newsletter

Subscribe to this news alert service to receive news and reviews on Jimmy Fallon

Unsubscribe | Unsubscribe All