Rapper 50 Cent has set his sights on the world of 3D films - the entrepreneurial star has invested in a "digital performance eyewear" company.
The In Da Club hitmaker, who has launched his own fashion range, energy drinks and fragrance, wants to expand his business empire further with shares in optical company Gunnar Optiks, according to Allhiphop.com.
The business develops fashionable, stylish 3D eyewear as the futuristic film form becomes more popular.