Rapper 50 Cent has been unveiled as the new ambassador for an autism charity in the United Arab Emirates (Uae).

The hip-hop star signed up for the role last month (Oct12) after a private visit to the Dubai Autism Center, where he met with children diagnosed with the condition.

To show his dedication to the organisation, the In Da Club hitmaker is handing over a percentage of proceeds from sales of his SMS Audio headphones range in the Uae during the month of November (12).

He says, "It's not just about donating money. It's about donating hope, and lending a hand to show we care. Every child deserves the chance to reach for his or her dreams."