3d Movies Savior Or Curse?

According to analysts, 3D played the role of good guy and bad guy at the box office this year. On the one hand, it helped propel ticket sales for films like Avatar and Toy Story 3 , which were conceived with the 3D technology in mind. On the other hand, as Richard Greenfield of BTIG Research noted in an interview with today's (Tuesday) New York Post parents are showing increasing resistance to films like the recent Yogi Bear and Gulliver's Travels for which 3D's only apparent purpose is to boost the price of tickets by up to 50 percent. In addition, he remarked, moviegoers must deal with "annoying glasses that substantially dim the light of a movie and which young children spend more time playing with than wearing." On the other hand, today's Los Angeles Times observed that while 2010 is likely to end up with attendance figures down 4-6 percent below 2009, total revenue is likely to come in only slightly below last year's record of $10.6 billion. Vincent Bruzzese of research firm Ipsos OTX, told the newspaper, "3D has driven up the box office, but it has also obfuscated the drop in moviegoers." That drop apparently is of little concern to studio executives. The Times quoted Sony Pictures distribution chief Jeff Blake as saying, "Focusing purely on headcount is nice if you don't want to accept money. ... But if money goes up while bodies go down, I'm not sure it's necessarily a bad thing." The controversy could very well redound to the benefit of another technology -- IMAX. Veteran box-office tracker Paul Dergarabedian noted on Monday that fully a quarter of the domestic revenue for Disney's Tron Legacy over the weekend came from screenings in IMAX theaters.

28/12/2010


Contactmusic

Tags: Richard Chamberlain

Advertisement

Editors Recommendations

Renee Zellweger Addresses Attention Surrounding New Look: "I'm Glad Folks Think I Look Different"

When Renee Zellweger attended the Elle Women In Hollywood Awards on...

Renee Zellweger Addresses Attention Surrounding New Look:

Get Ready For ‘Moana’, Disney’s Latest Heroine Who Will Set Sail In 2016

While some of us may not be ready to let Frozen go yet, Disney is at...

Get Ready For ‘Moana’, Disney’s Latest Heroine Who Will Set Sail In 2016

The Hunger Games: Mockingjay, Part 1 - Trailer

With the incredible ramifications of the end of the yearly ritualistic sacrificial...

The Hunger Games: Mockingjay, Part 1 Trailer

Emerging Soul Virtuosos St. Paul And The Broken Bones Announce 2015 European Tour

St. Paul & The Broken Bones are the latest musical knockouts to...

Emerging Soul Virtuosos St. Paul And The Broken Bones Announce 2015 European Tour

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Disney has announced it will release Guardians of the Galaxy mixtape on...

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

Bryan Cranston has laughed off a petition signed by 6,000 concerned parents...

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Disney has announced it will release Guardians of the Galaxy mixtape on...

Hipster Disney: 'Guardians of the Galaxy' Mixtape Set for Cassette Release

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

Bryan Cranston has laughed off a petition signed by 6,000 concerned parents...

Bryan Cranston Jokes About 'Breaking Bad' Action Figures Petition

What We Do In The Shadows - Trailer

Wellington, New Zealand. A documentary film crew were granted access into a secret society...

What We Do In The Shadows Trailer
Advertisement

Comments

Richard Chamberlain Newsletter

Subscribe to this news alert service to receive news and reviews on Richard Chamberlain

Unsubscribe | Unsubscribe All