CATHERINE ZETA JONES - ZETA-JONES RECORDS SEVEN-MINUTE TV AD

ZETA-JONES RECORDS SEVEN-MINUTE TV AD

Hollywood actress CATHERINE ZETA-JONES is branching out into commercials - she filmed a hair-raising motorcycle chase for a seven-minute shampoo advert.
The Mask of Zorro star plays the part of a lab technician who steals a "youth-enhancing elixir" in the commercial for Lux shampoo, before zooming away with a handsome mystery man.
She is later seen showing off her newly washed hair at a party, before a confrontation with security guards over the stolen suds.
The subtitled ad, produced by Unilever, will be screened in cinemas across Japan and China and is already available to view online.
Unilever executive Enzo Devoto says, "By getting into the world of movies, rather than just having movie stars in our ads, which our competitors do too, we can draw consumers closer to the brand.
"When you're watching a movie and on comes an advertisement trying to hard-sell a product, it's pretty much interrupting your entertainment. Our project is completely different."