REESE WITHERSPOON - WITHERSPOON JOINS CELEBRITY PERFUMERS WITH IN BLOOM

WITHERSPOON JOINS CELEBRITY PERFUMERS WITH IN BLOOM

REESE WITHERSPOON is following in the fragrant footsteps of HALLE BERRY, BEYONCE KNOWLES and BRITNEY SPEARS by launching her own perfume.
The Legally Blonde star, who is a spokesmodel for Avon, will team up with the cosmetics firm's scent experts to create signature perfume In Bloom.
Witherspoon's fragrance will feature hints of gardenia, magnolia and jasmine, and the actress reveals she chose those specific ingredients because they remind her of home.
She says, "In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume.
"In Bloom is (also) indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling - it's very sensual, very romantic and alluring."
In Bloom will hit stores in November (09).