SEINFELD - WILL HDTV LIFT SEINFELD 'S RATINGS?

WILL HDTV LIFT SEINFELD 'S RATINGS?

Hoping to lift its ratings after 13 years in syndication, Sony Pictures Television is planning to distribute Seinfeld in HDTV beginning Jan. 26, Broadcasting and Cable reported today (Monday). "Seinfeld is the greatest television show ever," SPT distribution chief John Weiser told the trade publication. "The time is right to deliver the show in hi-def and continue our efforts to introduce Seinfeld to a new generation of viewers. Now the quality of the broadcast will match the quality of the content." Seinfeld is only the third off-network sitcom to be syndicated in HD, after Two and a Half Men and Everybody Loves Raymond. In recent years Seinfeld has seen a slide in its ratings. Perennially ranked among the top five, it now frequently finds itself out of the top ten. It ranked ninth last week.

05/01/2009