VIEWERS WATCHING RECORDED SHOWS AFTER 11:00 P.M.
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VIEWERS WATCHING RECORDED SHOWS AFTER 11:00 P.M.
Local late-night newscasts and network talk shows are likely to face some stiff competition as digital video recorders proliferate in American homes, a study by Nielsen Research suggests. The study found that the traditional primetime viewing period from 8:00 p.m. to 11:00 p.m. is expanding in DVR households because viewers are watching shows they recorded on DVRs after 11:00 p.m. Eleven percent of adults 18-49 with DVRs now watch their recorded programs between 9:00 p.m. and 10:00 p.m. Seven percent are watching between 11:00 p.m. and midnight. As a result, the average viewer is watching more TV than ever, the study concluded. In a statement, Patricia McDonough, Senior Vice President of Insights Analysis and Policy at Nielsen Media Research, said, "DVR playback has added to TV usage, particularly during the most watched hours of the day, as viewers take advantage of their ability to watch their favorite shows according to their own schedules."
15/02/2008
