CBS - VIDEOS ON PGA SITE DRAW RECORD VIEWERS

VIDEOS ON PGA SITE DRAW RECORD VIEWERS

Demonstrating that webcasts are increasingly challenging similar cable-TV fare, PGA.com attracted 1.7 million unique visitors to its coverage of the 2009 PGA Championship Sunday. The tournament saw South Korea's Y.E. Yang come from behind to beat Tiger Woods, who had led during most of the competition. The Turner Sports-managed website provided running updates and video highlights, both live and recorded (available on demand). Over the course of the four-day tournament, the PGA website averaged 1.4 million unique visitors per day -- nearly twice the number who logged on to the site a year ago. (However, analysts pointed out that last year the tournament occurred during the Summer Olympics.) CBS, which telecast the contest, saw its ratings climb 150 percent above last year. The 12.59 million viewers who tuned in at 7 00 p.m. represented the largest audience for any primetime program Sunday night

18/08/2009