VARIETY: HOW GREEN?
NEWS BY ARTIST ALPHABETICALLY |
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VARIETY: HOW GREEN?
Variety has been put up for sale. Saying that it wants to get away from publications that are heavily dependent on advertising and concentrate instead on those that are subscription-based, Variety's owner, Anglo-Dutch-based Reed Elsevier said that it will begin entertainment bids for the 103-year-old daily trade paper and weekly magazine. Daily Variety has just 37,000 subscribers. Variety, the weekly, just 21,000. Circulation of the two publications has remained virtually flat for ages. "We've taken the decision to get into less cyclical markets where there's less exposure to advertising," spokesman Patrick Kerr told today's (Friday) Los Angeles Times. The two publications have shown considerable online growth, however. The Times reported that while Variety's online revenue grew 82 percent last year, its print advertising revenue declined.
22/02/2008
