BIG BROTHER - U.K.'S CHANNEL 4 TO USE BIG BROTHER MONEY FOR DRAMAS

U.K.'S CHANNEL 4 TO USE BIG BROTHER MONEY FOR DRAMAS

Britain's Channel 4, which announced on Wednesday that it plans to shut down its long-running reality series Big Brother at the end of next season said that it will use the $75 million thus saved to develop new drama series, sitcoms, and TV movies. Director of content at Channel 4, Kevin Lygo, said that in particular it hopes to use $20 million for live TV dramas, but told www/bisinessinsider.com that he expected many of them to be "more quirky" than those the network has presented previously. "This is a fresh opportunity to reach out to audiences underserved by drama on the more mainstream channels," he said.

27/08/2009