CARTOON NETWORK - TURNER TO PAY BOSTON $2 MILLION FOR STUNT GONE WRONG

TURNER TO PAY BOSTON $2 MILLION FOR STUNT GONE WRONG

Turner Broadcasting has agreed to pay the city of Boston $2 million, including $1 million in "goodwill funds" to compensate for its Cartoon Network marketing stunt that turned into a bomb scare. The Turner network had planted lighted boards displaying a character from one of the network's shows throughout the city, where officials suspected they might be bombs and quickly closed down streets, highways, and subway systems. Turner also released a statement saying, "We are reviewing our policies concerning local marketing efforts and strategies to ensure that they are not disruptive or perceived as threatening."

06/02/2007