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15 January 2008

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TOSHIBA CUTS PRICES OF HD DVD PLAYER IN HALF

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TOSHIBA CUTS PRICES OF HD DVD PLAYER IN HALF

In an apparent response to analysts who have written off HD DVD as the loser in the format war with Blu-ray, Toshiba on Monday cut in half the suggested retail prices of its HD DVD players. The company also said that it plans to join partners Paramount/DreamWorks and Universal in a new marketing campaign that will emphasize that the players also enhance the picture quality of "legacy" DVDs.

15/01/2008

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