MARLON BRANDO - TOP LICENSING COMPANY LANDS BRANDO CONTRACT

TOP LICENSING COMPANY LANDS BRANDO CONTRACT

MARLON BRANDO's estate keepers have appointed a California licensing agency to take care of the movie icon's legacy.
Movie mogul Mike Medavoy and other friends and associates of the late star who were named trustees of Brando's estate have called on officials at Brand Sense Partners to take over exclusive licensing deals linked to the actor.
The firm will manage all areas of licensing and merchandising of the film legend's name and likeness.
Brand Sense will also oversee the preservation and archiving of Brando memorabilia in preparation for future exploitation and film participation interests.
The Brand Sense Brando licensing programme will be led by Theresa Brown, a personality-branding expert who has represented the estates of Albert Einstein, Steve MCQueen, Maria Callas and aviation pioneers The Wright Brothers.
A statement from the trustees of the Brando estate reads, "After conducting a thorough review process, we are pleased to announce assigning licensing representation of the Marlon Brando name and likeness to Brand Sense Partners. We appreciated the thoughtfulness and differentiation in their approach to business development with personality-based brands, as well as the agency's focus, dedication and creativity. We look forward to a long and successful association with this outstanding firm."