CNN - TIME WARNER ADDS CLIPS TO YOUTUBE

TIME WARNER ADDS CLIPS TO YOUTUBE

Time Warner has reached an agreement with YouTube that will allow clips of its movies and TV programming to appear on the video service. The content will range from Warner Bros. movies and cartoons to CNN news reports and other Turner Broadcasting content to syndicated television shows like The Ellen DeGeneres Show. The company already has a deal in place for HBO promotional content. In a statement, Time Warner said that the deal gives it the ability "to control and sell the ad time on YouTube." Chairman/CEO Jeff Bewkes said in the statement "Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives." The deal sharply contrasts with Viacom's position vis-à-vis the popular video site. The Time Warner rival is continuing to pursue a $1-billion copyright-infringement lawsuit against YouTube.

20/08/2009