NBC - TIBET, DARFUR PROTESTS NOT SCARING OFF OLYMPICS ADVERTISERS

TIBET, DARFUR PROTESTS NOT SCARING OFF OLYMPICS ADVERTISERS

NBC chief Jeff Zucker said Monday that Olympics advertisers have shown "no discomfort" over growing political protests connected with China's human-rights record regarding Tibet and Darfur. In an interview with Reuters, Zucker that that ad prices for the O lympics have been "incredibly strong." His remarks came on the same day that Sen. Hillary Clinton called for a boycott of the Olympics opening ceremonies. Presumably no U.S. ad buyer has agreed to join the boycott. The fact is the Olympics are a sporting event on the world stage," Zucker said. "It's not surprising that some would try to use that stage to further their own causes and we understand that, but at the end of the day this is about the event and both the advertisers and our viewers understand that."

08/04/2008