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MICHAEL JACKSON - THIS IS IT RUN EXTENDED RUN AFTER HUGE OPENING WEEKEND
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THIS IS IT RUN EXTENDED RUN AFTER HUGE OPENING WEEKEND
Movie bosses have extended the planned two-week run of MICHAEL JACKSON's concert rehearsal movie THIS IS IT after the film pulled in $101 million (£63.1 million) worldwide in just five days.
The pop superstar passed away suddenly in June (09), just weeks before his highly-anticipated stage return in London.
Rehearsal footage for the doomed tour was subsequently purchased by Sony for $60 million (£37.5 million).
And after recouping the investment in less than a week, Sony bosses have announced the film will now remain in U.S. cinemas until the country's Thanksgiving weekend (begs27Nov09).
According to the studio's head of distribution, Rory Bruer, extra play time in theatres worldwide be decided on a country-by-country basis, with most territories probably getting one to three-week extensions.
Bruer says, "He's (Jackson is) just loved everywhere on the planet. It doesn't matter if it's Asia, Africa, Australia, Europe, South America. Every continent in the world loved him and his music."
02 November 2009 01:46
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View all comments (4) - Comment on this story
screen name:
Ruthie Gene 
( 1)
posted on 02/11/2009 05:06
THIS IS IT was phenomenal. It leaves you with a feeling of joy yet sadness,
MJ was such a Genius. He knew exactly whathe wanted in his music, his dancers,
and his back up singers. He was a perfectionist.He was so sweet when he
corrected someone that wasn't performing the way he wanted them to and said
this is with love L O V E.The staff that he had really respected him. I love
Michael Jackson and his music will alway remain in my heart. Michael looked so
healthy in this movie he still had all the moves. He should still be here on
earth. His death is a mystery. We lost the best entertainer in the world.
Rest in Peace Michael and I sure hope you can see how much everyone loves you.
It hurts losing Michael. I just can't imagine what his family is going through.
EVERYONE SHOULD GO SEE THIS MOVIE. I am going to go ssee it a second time.
screen name:
jacqueline 
( 203)
posted on 02/11/2009 03:46
I'm so happy the movie "THIS IS IT" will run longer in theaters, I have already
seen it 3 times, I will be going to see it again and again with friends and
family. Michael Jackson must be smiling from heaven, for all his fans.
A true fan
