ENTERTAINMENT WEEKLY - THEATER CHAIN REBELS OVER 3D

THEATER CHAIN REBELS OVER 3D

A new battle over 3D between the studios and exhibitors has broken out following 20th Century Fox's announcement that, beginning with Ice Age Dawn of the Dinosaurs, theaters will have to pay for the polarized glasses needed to watch the film. Regal Cinemas, the nation's largest theater chain, said Thursday that it will only show the movie in 2D if Fox persists in its demand. Regal suggests that Fox is reneging on a previous agreement to provide the glasses. Entertainment Weekly quoted one exhibitor assaying, "To come in at this point and say they aren't going to pay for the glasses, yet they want all the upside of the revenue, is ridiculous."

03/04/2009