16 June 2009
TELEVISION FACING UPSTREAM BATTLE
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TELEVISION FACING UPSTREAM BATTLE
Suggesting that streaming media may be on the verge of taking over much of broadcasting and cable's business, a new study forecasts that it will grow at a compound annual rate of 27 percent over the next five years and generate more than $78 billion in revenue. In a statement accompanying the study by Boonton, NJ-based Insight Research Corp., the market researcher's president, Robert Rosenberg, said, "The advertising revenue that long supported traditional TV is gravitating to this new medium [streaming video], putting downward pressure on traditional TV distribution schemes."
16/06/2009
