CBS - SUPER BOWL RATINGS IN THE WORKS?

SUPER BOWL RATINGS IN THE WORKS?

Saturday's telecast of the New England Patriots/New York Giants game is likely to rival a Super Bowl game when it comes to drawing an audience -- although that audience will be split three ways, between CBS, NBC, and the NFL's own cable network, published reports observed. It will mark the first time that two broadcast networks have carried an NFL game since the first Super Bowl game in 1967. Viewers will be tuning in to see whether the Patriots will be able to finish the regular season without a loss. (The last team to do so was the 1972 Miami Dolphins.) Patriots games have already set ratings records this year, both on cable and on the networks.

28/12/2007