JOHN WAYNE - STUDIOS JOIN TO MARKET WAYNE FILMS

STUDIOS JOIN TO MARKET WAYNE FILMS

In what the studios called an "unprecedented initiative," the home video divisions of Warner Bros. and Paramount announced today (Monday) that they will pool their sales and marketing resources to release a total of 48 John Wayne movies on May 22 -- what would have been Wayne's 100th birthday. Thirty-four of the movies will come from Warner Home Video; 14 from Paramount Home Entertainment. In a statement, George Feltenstein, WHV's senior vice president of theatrical catalog marketing, called the joint effort "a true testament to the power of Wayne's enduring appeal. By joining forces we're able to bring greater importance and attention to the 100th birthday."


05/03/2007