29 June 2008 23:01
BEN STILLER - STILLER MOVIE SPAWNS NEW ENERGY DRINK
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Caption: Ben Stiller (Picture), Robert Downey Jr, and Jack Black 2008 MTV Movie Awards held at the Gibson Amphitheater Los Angeles, California ....
STILLER MOVIE SPAWNS NEW ENERGY DRINK
A fictional energy drink that features in BEN STILLER's next movie TROPICAL THUNDER is being turned into a real product.
Booty Sweat pops up throughout the comedy, which is due to be released on 15 August (08).
Now Paramount Pictures want to cash in, by producing it and marketing it alongside the movie.
Michael Corcoran, president of consumer products at Paramount Pictures, "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."
29 June 2008 23:01
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