DREAMWORKS - SHREK TO TOUT HEALTHY MEALS AT MCDONALD'S

SHREK TO TOUT HEALTHY MEALS AT MCDONALD'S

McDonald's and DreamWorks have selected the unlikely character Shrek as the centerpiece of a new campaign to promote its healthy meals, including apple slices and salads. The character, who, judging from his girth, has clearly not eaten many of those items himself, will also be featured in online programs and TV public service announcements to promote physical activites involving children. The four-week campaign kicks off on May 11. In reporting the deal, Reuters observed Tuesday that Shrek is also being used to promote M&M's chocolates and such sugar-laden cereals as Kellogg's Froot Loops and Frosted Flakes.


09/05/2007