LL COOL J - SEARS REP DENIES LL COOL J LINE'S CLOSURE

SEARS REP DENIES LL COOL J LINE'S CLOSURE

The manufacturers of LL COOL J's high end fashion line have dismissed reports the rapper's clothing label is set to fold.
The hip-hop star's luxury clothing brand was launched in U.S. department store Sears last May (08), but the signature apparel range had reportedly failed to sell as well as intended, prompting reports it was to be removed from shelves and hangers.
But a spokesman for Sears insists there is no truth to the allegations.
Representative Tom Aiello tells WENN, "Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online.
"The collection is characterised as affordable, iconic apparel for the family and represents an important breakout brand in Sears' wide assortment of tees (T-shirts), denim and hoodies."