KENNY CHESNEY - RUM DEAL FOR CHESNEY

RUM DEAL FOR CHESNEY

Country star KENNY CHESNEY has landed a rum deal with drinks company Constellation Spirits.
The singer/songwriter will help to develop the beverage and will also be involved in the advertising and product placing of the new rum.
The tipple will hit leading U.S. liquor stores at the beginning of 2010.
Chesney says, "As an entertainer, my goal is to create an enjoyable experience for people. I'm going to take that same approach in developing a high-quality rum product with Constellation.
"We're looking to create a fun-in-the-sun, vacation-in-a-bottle type experience that people everywhere can enjoy when they kick back and relax."