TYSON RITTER - RITTER DOES IT THE HARD WAY

RITTER DOES IT THE HARD WAY

American rocker TYSON RITTER is launching his own clothing line - but THE ALL-AMERICAN REJECTS frontman is refusing to exploit his fame to help it succeed. Ritter wants to make a success of Butter in its own right, claiming rival rocker/designer FALL OUT BOY singer PETE WENTZ misused celebrity to promote his label Clandestine Industries. Ritter says, "I want it to grow naturally. I don't want it to be completely whored-out like your Clandestine by Pete Wentz."