MIKA - REPORT NETWORKS ABANDONING ONLINE PROGRAMMING

REPORT NETWORKS ABANDONING ONLINE PROGRAMMING

Concerns voiced over the past year by the most activist members of the Screen Actors Guild that TV and film producers were on the verge of reaping huge benefits by producing programming for the Web may not only be unjustified but also misplaced. According to the Los Angeles Times , None of the nearly 20 programs for the Web developed over the past year by Disney's Stage 9 Digital has ever seen the light of day, and the unit has been forced to shut down. Almost the same can be said about other web-only programs developed by other media conglomerates. Mika Salmi, former head of digital media for MTV Networks and now a technology venture capitalist, told the Times "The reality is that it's much harder to make money [on the Internet] than everyone thought."

15/06/2009