JAKE GYLLENHAAL - PRINCE OF PERSIA POSTER TO GET FIRST SHOWING DURING SHOPAHOLIC FILM

PRINCE OF PERSIA POSTER TO GET FIRST SHOWING DURING SHOPAHOLIC FILM

The film poster for JAKE GYLLENHAAL's latest project will get its first airing in upcoming comedy CONFESSIONS OF A SHOPAHOLIC.

A PRINCE OF PERSIA: THE SANDS OF TIME poster will be seen in the background of the film, which stars ISLA FISHER and is directed by JERRY BRUCKHEIMER, according to a report on MTV's movies blog.

The poster will be seen on a Times Square advertising board and will appear alongside adverts for other Bruckheimer projects such as G-FORCE.

According to the news provider, the poster depicts Gyllenhaal in full costume as Prince Dastan.

PRINCE OF PERSIA stars Bond girl GEMMA ARTERTON, BEN KINGSLEY and TOBY KEBBELL and is directed by MIKE NEWELL.

In a recent interview with Digital Spy, Kebbell described filming the blockbuster as an "epic journey", saying: "[It was] 54 degrees centigrade on the edge of the Sahara in 18 kilos of armour on horseback. But they're like epic journeys in themselves. I'm blessed."