HARRY POTTER - POTTER TAKES ON TRANSFORMERS AT THE ONLINE BOX OFFICE

POTTER TAKES ON TRANSFORMERS AT THE ONLINE BOX OFFICE

HARRY POTTER is already battling TRANSFORMERS at the U.S. box office - the new wizard movie is outselling the robot action picture a week before it is released.
Advance sales of Harry Potter and the Half-Blood Prince have rocketed in the last few days, with cinema companies predicting the film is on course to oust Transformers: Revenge of the Fallen as the year's (09) fastest selling movie.
The Transformers sequel is currently sitting on top of the American movie charts and has become the biggest film of the year globally, grossing a staggering $600 million (£400 million) in just 12 days.
But the robots' crown could soon be snatched away by Daniel Radcliffe's Potter - with the sixth movie in the magical franchise accounting for 65 per cent of all online tickets sold in the week before its release.
Rick Butler, head of online ticket company Fandango, tells the Hollywood Reporter, "The Half-Blood Prince is turning out to be one of our fastest-selling titles of the year."
Harry Potter and the Half-Blood Prince opens on 15 July (09).