POPCORN KEEPS MOVIE PRICES LOW, SAYS STUDY

POPCORN KEEPS MOVIE PRICES LOW, SAYS STUDY

Without the high price of popcorn at the concession counter, the price of tickets would be a lot higher, according to a study by the University of California Santa Cruz and Stanford University. Today's (Wednesday) San Jose Mercury News reported that the researchers studied data from 43 multiplex theaters in 30 cities over a five-year period and determined that the concession stand in effect subsidizes relatively low ticket prices and that without it, the ticket prices would rise 25 percent.


27/02/2008